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All projects

Selected work across product development, advertising, and data.

Development Case Study
Pokemon TCG Full-Stack React

PokeCardIndex

Full-stack Pokemon TCG platform with 20,000+ cards, real-time pricing in 7 currencies, collection tracking, and an interactive galaxy explorer.

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Development Case Study
E-commerce TCG React

BoxedBuylist

Direct procurement platform for Boxed.gg. $2M+ in card value processed, $200K+ saved by cutting out marketplace middlemen.

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Advertising Case Study
$0 → $1M/mo $2M+ ad spend
Programmatic Ads E-commerce Collectibles

Boxed.gg Paid Advertising

Took a brand from $0 to $1M/month revenue in 10 months. Scaled ad spend from $350K to $2M+ across Google, Meta, PSA, and Collectr.

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Data & Integration
5 ad platform APIs Mixpanel
API Integration Data Pipeline Analytics

Bitkraft × Loot Labs

Built a unified data pipeline across Google, Meta, TikTok, Reddit, and Snap APIs plus Mixpanel, giving VC partner Bitkraft real-time, self-serve access to all paid media and conversion data.

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AI & Analytics Tool
OpenAI sentiment Since Jul 2025
AI / NLP Data Preservation Internal Tool

Boxed.gg Chat Analyzer

Web-based tool that preserves all website chatlogs with searchable archives, AI-powered sentiment analysis, and keyword trend tracking to surface community insights.

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Marketing Case Study
5k→28k Discord £0.14 CPA
Gaming / SaaS Marketing Growth

TEAMS.gg

Led marketing for a gaming start-up helping hundreds of thousands of players find teammates. Grew Discord 460%, ran ads at £0.14 CPA, and built organic traffic to 25K+/month.

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